There are a plethora of resources on automating social media. I have read a lot of them, and as I’ve delved into the world of automation, I’ve learned a few things I’d like to share.
First of all, automating social media can be a huge time saver. I personally love using the site, If This Then That to automate certain things.
If This Then That (IFTTT) lets you set up recipes to automate actions. For example, every time I post to instagram, my photo automatically posts to my Pinterest board, So She Tries. I have a few other recipes set up to make things easier for me too.
I’ve noticed a few things, though, when it comes to automating social media. In trying to grow my Twitter account, if I only use pre-programmed tweets, my Twitter account doesn’t seem to grow. Or if it does, it’s not the people I want to connect with.
Why is this?
Well, while automated tweets can be and are helpful, it doesn’t take the place of interacting with your audience. I mean, yay, it’s great you have content being pushed out to be seen, but if you aren’t joining the conversation with others, you’re missing out on the connection piece.
Case in point, I followed a pretty cool person on Twitter for a while. They wrote a super cool post on blogging and I was totally stoked to read their content. But I realized they never interacted with anyone, and literally their entire feed is just them pushing out content.
After a short while of realizing that I wasn’t ever truly going to be able to connect with this person, I unfollowed them.
For me, part of the social media experience is connecting with people and building a community. And I gotta be honest, I have a super cool community of friends online. And I’m always looking to make new friends.
But with that comes actually the responsibility of actually joining into the conversation.
That said, I do automate certain things online, just to make things flow easier. And I leave the conversational pieces up to me joining in and making the effort to know people.
Automating Social Media (things I have automated)
- Posting blog post links on my Facebook Page when a new post goes up
- Instagram photo posting to my Pinterest board
- Blog posts scheduled via Twitter (and only blog posts links are scheduled)
That’s it. Literally. So any time you see me asking a question, or posting something besides blog post links, it’s actually me sitting there typing it out live.
Do you automate your social media?